comp roi by tier
Market Segments

Offer Reinvestment and Comp ROI by Tier Getting More From Every Marketing Dollar

Many casino marketing teams are stuck in old ways. They cling to outdated strategies, like those from the George Clooney era. The theo-based percent model is struggling to keep up. Marketing costs are rising, but teams are getting better at using data to cut expenses. This change is making payback periods shorter. This is why reinvestment is such a big…

Continue Reading→