Market Segments

Las Vegas Home Inventory Just Hit 10,000 Listings — What It Means for the Valley’s Housing Market

Las Vegas has reached a housing-market milestone that would have been difficult to imagine during the inventory-starved years following the pandemic. More than 10,000 homes were listed for sale across the Las Vegas Valley at the end of August, marking the first time the market has crossed that threshold in more than a decade. For readers following the broader business…

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comp roi by tier
Market Segments

Offer Reinvestment and Comp ROI by Tier Getting More From Every Marketing Dollar

Many casino marketing teams are stuck in old ways. They cling to outdated strategies, like those from the George Clooney era. The theo-based percent model is struggling to keep up. Marketing costs are rising, but teams are getting better at using data to cut expenses. This change is making payback periods shorter. This is why reinvestment is such a big…

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