geographic source markets
Market Segments

How Sports Fans Influence Las Vegas Source Markets and Tourism Growth

Let’s start with a simple question: who visits Las Vegas? I’m not talking about the late-night partygoer. I mean the people who come for real reasons, backed by data. The Las Vegas Convention and Visitors Authority shared some interesting facts. They found that 20.2 million domestic passengers and 1.9 million international passengers came to the city. California was a big…

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