geographic source markets
Market Segments

How Sports Fans Influence Las Vegas Source Markets and Tourism Growth

Let’s start with a simple question: who visits Las Vegas? I’m not talking about the late-night partygoer. I mean the people who come for real reasons, backed by data. The Las Vegas Convention and Visitors Authority shared some interesting facts. They found that 20.2 million domestic passengers and 1.9 million international passengers came to the city. California was a big…

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daypart weekday segmentation
Market Segments

How Casinos Use Daypart Segmentation to Maximize Weekend Revenue

Let’s explore the often-overlooked star of gaming floor success: the arrival curve. It’s a jagged line that looks like a lie detector test for a caffeine-fueled stockbroker. Airline schedules might not care about your quarterly profits, but they do affect when people arrive. Thursday night is like the soft start, the teaser trailer. I’ve seen the red-eye from JFK land,…

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